Who it is for
Aspiring travel entrepreneurs, career changers and seasoned pros looking to modernise their systems and scale their expertise.
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The Wonderland Academy
Your dedicated learning hub, designed to give you the practical knowledge and confidence to build your travel business properly.
What you will find inside
Built from experience, driven by ambition
Wonderland Academy has been created from real world experience, not textbooks. We built our training around the knowledge every successful travel professional needs, from understanding the industry and running a business to sales, marketing and compliance.
The Academy is fully online, so you can learn at your own pace from anywhere in the world. Founders get early access.
- Step by step onboarding to get you set up with our systems and suppliers.
- Product training on key partners including cruise lines and family travel specialists.
- Sales and service training focused on building long term client relationships.
- Compliance and best practice so you can trade with confidence.
- Personal brand and marketing, social media, blogging, email and Canva for travel agents.
- Live and recorded sessions with our team and supplier partners.
Is it for you
Made for ambitious travel people
Whether you are completely new to the industry or an experienced professional, the Academy meets you where you are.
Your goals
Build a sustainable travel brand, master global supplier networks and develop a client first sales process that drives loyalty.
Expected outcomes
Total confidence in your business plan and setup, deep industry knowledge and the tools to manage complex bookings with ease.
Membership
What you get when you join Wonderland
Academy access is included with your Wonderland membership, giving you the tools and training to excel in your travel business.
Branded website
A personalised web presence to promote yourself as a Wonderland agent.
Professional email
Your own Wonderland branded email for a polished, professional image.
1-1 coaching
Dedicated one to one coaching and mentorship to keep you moving forward.
Supplier access
Access to our full network of travel suppliers and preferred partner rates.
Fam trips
Supplier sponsored familiarisation trips to experience destinations first hand.
Ongoing training
Continued access to Wonderland Academy courses, modules and resources.
Protection
Trade with confidence, backed by Wonderland's ATOL and PTS protection.
Community
A supportive community of fellow agents plus ongoing business support.
Founders Club
Join from October 2026
£199
Joining fee, October 2026
£64.99
Per month
- 90/10 commission split, subject to sales volume from year two
- Wonderland Academy and a bookable website
- 200+ suppliers and the ability to dynamically package
- Just 20 founders places available
£295 joining fee from 1 November 2026. Agents cover their own PTS per-booking fees before the commission split is applied.
Ready to start learning
Finishing the Academy is where your journey really begins
You will not simply be handed a certificate and left to figure it out. You will have ongoing support, access to our agent community, suppliers and resources, plus continued learning as your business grows.