Wonderland Travel Group
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Overwater villas above turquoise water at a luxury island resort
Become a Travel Agent

Where travel dreamers become travel agents

Fall down the rabbit hole into your own travel business. No targets. No contracts. Just a passport to a career you will love.

Your business. Your brand. Powered by Wonderland.

Start Your Journey Explore the Academy
Competitive commission split Full training and support ATOL and PTS protected
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Ade, founder of Wonderland Travel Group
15+years across business and travel
Our Story

Serial entrepreneur. Travel professional. Business builder.

Wonderland was founded by Ade, a serial entrepreneur with a passion for building businesses, developing people and creating opportunities for others to succeed.

His background spans business, people, training, events and the travel industry. That first-hand understanding of the host agency model showed him exactly where agents can be left without the business knowledge they need to truly succeed.

The vision is simple: create a travel agency where ambitious people can build a genuine business, not just sell holidays.

Wonderland exists because I believe travel careers should not come with red tape. We built the business in a box I wish had existed when I started, so you can skip the hard part and go straight to the magic. Ade, Founder, Wonderland Travel Group
Why Wonderland

Every step of the way, we have the map

More than a host agency. We give you the knowledge, confidence and professional foundations to turn your passion for travel into something truly your own.

Competitive commission

Keep a competitive share of the commission you generate, with a model designed to reward your ambition and the time you invest.

Total freedom

Choose your niche, work with the suppliers you love, set your own schedule and grow at your own pace. Your business, your rules.

Full protection

Trade with confidence, backed by Wonderland's ATOL and PTS protection so you and your clients are built on solid foundations.

Expert growth

From expert guidance to ongoing development and a community that wants to see you win, we help you keep learning and growing.

Independent travel agent working remotely on a laptop
Total Freedom

Build your travel business around the life you want

Become a travel agent on your own terms. With Wonderland Travel behind you, you have the freedom to shape a business that fits your life, not the other way around.

  • Choose your niche and specialise in the travel you are passionate about.
  • Work with the suppliers you love from a network of more than 200 partners.
  • Set your own schedule and work remotely from anywhere in the world.
Just some of our suppliers
The holidays you will sell

A world of travel to build your business around

From tropical escapes to city breaks and once in a lifetime adventures, you decide the niches you specialise in and the clients you look after.

Tropical beach with turquoise water and palm trees

Beach and islands

Sun soaked escapes and luxury island resorts.

Iconic European city skyline

City breaks

Iconic cities and short getaways all year round.

Mountain lake surrounded by forest

Adventure and nature

Mountains, lakes and unforgettable journeys.

Infinity pool at a luxury resort at sunset

Luxury and honeymoons

Premium stays and celebrations to remember.

Aerial view of overwater villas at sunset

Cruise and touring

Ocean, river and expedition cruising.

Traveller holding a passport at the airport

Tailor made travel

Bespoke trips your clients will treasure.

200+
Travel suppliers
90/10
Founders commission split
20
Founders places only
100%
Online, learn anywhere
Agent success stories

Loved by the people building with us

Hear from travel professionals who have built a business they are proud of with Wonderland behind them.

I came from a completely different career and never thought I could sell travel. The Academy gave me the confidence and the structure, and I booked my first family holiday within weeks of starting.
Emma R.
Emma R.
Independent Travel Agent, Leeds
The commission split and supplier access are brilliant, but the real difference is the support. There is always someone to ask, and the community keeps me motivated every single day.
James P.
James P.
Cruise Specialist, Manchester
Being able to build my own brand while trading under Wonderland's protection took away all the fear of going it alone. I finally feel like I run a proper business, not just a side hustle.
Priya S.
Priya S.
Luxury and Honeymoon Agent, London
I wanted flexibility around my young family and Wonderland gave me exactly that. I choose my hours, work from home and still have experts a message away whenever I need them.
Chloe M.
Chloe M.
Family Travel Agent, Bristol
The honest comparison

More than a typical host agency

See how building your business with Wonderland compares to a traditional host agency model.

What matters to you
Wonderland
Typical host agency
Commission split
Exclusive 90/10 founders split
Often around 60/40
Your own brand
Build and trade under your own brand
Trade under theirs
Training
Full Wonderland Academy included
Basic or limited onboarding
Support
1-1 coaching plus an active community
Tiered or ticket-based support
Targets and contracts
No sales targets, no lock-in
Fixed terms and targets
Protection
ATOL and PTS protected from day one
Varies by agency

Agents cover their own PTS per-booking fees before the commission split is applied.

From hello to trading

How it works

A simple, supported path from your first enquiry to running your own travel business.

01

Enquire

Send a quick enquiry or ask for a call. No long forms and no pressure to commit.

02

Discovery chat

We learn about your goals, answer your questions and make sure Wonderland is the right fit.

03

Onboarding

Guided setup of your brand, Academy training, systems, suppliers and professional email.

04

Start trading

Go live with full technology, protection and support behind you, keeping your competitive split.

Founders launch countdown

Doors open October 2026

00Days
00Hours
00Minutes
00Seconds
Only 20 founders places available. Secure the exclusive 90/10 commission split before general sign-ups open.
Limited Spaces

Founders Membership

Open to all experience levels. Before Wonderland opens its doors to everyone, we are giving 20 travel professionals the chance to become part of the very first chapter.

You will have the freedom to build your own travel business, the backing of Wonderland and a direct opportunity to grow alongside us from the ground up.

  • No waiting until we are established.
  • No joining halfway through the story.
  • You will be able to say: I was there from the beginning.
Founders Club

90/10 Commission Split

Subject to sales volume from year two.

£199
Joining fee, October 2026 sign-ups
£64.99
Per month membership
  • Wonderland Academy included
  • Bookable website and 200+ suppliers
  • Ability to dynamically package
Apply for Founders

£295 joining fee from 1 November 2026. Agents cover their own PTS per-booking fees before the commission split is applied.

Your adventure starts here

Welcome to Wonderland, where your passion becomes your business

Ambitious about a career in travel? Enquire today and let us show you how to build a travel business you will love.

Apply Now Read the FAQs